Sports sponsorships
We support innovative initiatives and forward thinkers who will help build a better future.
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- Sports sponsorships
With our sports sponsorships, we want to share the excitement of outstanding and innovative sports achievements with the wider public while also nurturing and cultivating young talent.
Julius Baer partners with the ATP
Julius Baer is proud to become the ATP Tour’s Official Wealth Management Partner and the inaugural partner of the ATP Coaches Programme. Bringing together two organisations united by a commitment to excellence, the multi-year partnership will create unique experiences for clients and stakeholders at ATP tournaments across Europe, Asia, and South America. From 2027, Julius Baer will also become Presenting Partner of Swiss Indoors Basel.
Passione Engadina
Passione Engadina reflects Julius Baer’s commitment to exceptional experiences, heritage, and meaningful client engagement. As a longstanding partner of one of Switzerland’s most exclusive classic car gatherings, Julius Baer provides clients with privileged access to this highly sought-after event. Held in the unique setting of St. Moritz, it celebrates Italian automotive excellence, craftsmanship, and the distinctive spirit of the Engadin. Through this partnership, we bring together like-minded enthusiasts and create memorable moments that strengthen connections and celebrate shared passions.