The promotion of culture and sports is a long-standing tradition at Julius Baer. We support emerging talents and forward-thinking platforms to spark innovation, encourage dialogue across generations, and promote greater diversity. In all our activities, we stay true to our commitment to foster innovation for a better future for the communities in which we live and work. We aim to share the excitement of outstanding achievement and innovative approaches with the public at large while at the same time fostering talent. 

These commitments embody our purpose: to create value beyond wealth. We sponsor both international and local platforms.


ABB FIA Formula E World Championship

The ABB FIA Formula E World Championship is the world’s first fully electric, city-street racing series. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production and their wider applications.

The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organisations.

We are proud to be the founding Global Partner of Formula E and have supported the world championship since its first race in 2014.

Julius Baer: A proud Global Partner
Formula E website


Montreux Jazz Festival

We have been a proud Global Partner of the Montreux Jazz Festival and its Spotlight initiative, which enables young artists to grow and inspire, and brings together music-lovers of different generations, since January 2022. Why? Because helping culture thrive is in our DNA. And we have a long tradition of supporting emerging talents and cultural initiatives. 

This partnership is part of our commitment to foster innovation for a better future in the communities in which we live and work, because we are convinced that how we invest today is how we live tomorrow.

Julius Baer: A proud Global Partner
Montreux Jazz Festival website



Art Dubai

Since 2015, Julius Baer has been honoured to be the official financial sponsor of Art Dubai, the leading international Art Fair in the Middle East, Africa and South Asia. Julius Baer is also the official partner of the fair’s ‘Forum Fellows’ programme, which enables a selection of practitioners to meet and share ideas and best practices. Julius Baer’s partnership with Art Dubai is in line with our long-term commitment to supporting the United Arab Emirates’ emergence as both a business and cultural hub. It also highlights our belief in the regional art scene, which will surely continue to expand and attract further interest from the global art community.

Art Dubai website

Arts, Science & Technology

Science and technology are driving innovation and progress, which is at the core of our thematic NextGen approach. The initiative ‘NEXT’ supports innovative productions in arts (i.e. visual arts, film, music, dance, etc.) at the forefront of scientific research and technological development. NEXT creates platforms that provide new perspectives and encourage to explore new ideas and inventions in a multi-sensorial way, making megatrends approachable to a broader audience.

For our first project on digital disruption, we commissioned internationally renowned digital artist Refik Anadol, a pioneer in the aesthetics of data and machine intelligence. The artist was appointed by a dedicated curatorial board of experts, including the Artistic Director of the Serpentine Galleries Hans-Ulrich Obrist.

This initiative is part of our commitment to foster innovation for a better future in the communities in which we live and work, because we are convinced that how we invest today is how we live tomorrow.

Innovation and economy

Helping promising ideas become a reality, learning from each other, and creating networks that can effect change are just some of the many benefits of a good partnership. That’s why we’ve joined forces with Nico Rosberg, for example. Nico is an investor in companies and start-ups with exciting sustainable products. He is also the founder of the Greentech Festival, and since 2021, he’s been a global ambassador for Julius Baer.

Collaborating for a more sustainable future

Our other partners with a focus on sustainability are the Greentech Festival, which aims to build a global community of innovators and changemakers committed to a more conscious and sustainable future, and The Conduit, a collaborative community that scales and accelerates solutions to the world’s greatest challenges.

Entrepreneurship and good governance

Julius Baer also strives to support people with a great business idea and the determination and skills to see that vision through. That’s why we are a program partner of EY Entrepreneur of the Year Switzerland, Headline Sponsor of EY Entrepreneur of the Year UK and Premium Sponsor of EY Entrepreneur of the Year Ireland. We also believe it is important to recognise established companies that set an example and adhere to the highest level of business excellence. We are therefore a partner of the Deloitte – Switzerland’s Best Managed Companies programme, which focuses on Swiss privately owned and managed companies, and recognises outstanding management performance as well as giving insights into best practices, which are shared during a coaching process.

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