Since 1994, the Verbier Festival has promoted excellence in the field of the performing arts. The international music festival presents the best of classical music over more than two weeks each summer. The festival is a place for discovery and learning, allowing different generations to interact, inspire each other, and share their passion with the public. In 2017, over 50,000 participants came to experience performances by living legends and young prodigies and enjoy a multitude of free events in a spectacular setting.

The Festival also forges links between the young and the great masters. The Verbier Festival Academy identifies, encourages, and nurtures the extraordinary artists of tomorrow, inviting selected young talent from around the globe each year to take part in festival activities.

In promoting classical music, Julius Baer has been a proud sponsor of the Verbier Festival since 2010. This sponsorship also reflects the importance of French-speaking Switzerland for Julius Baer. The company is present in Verbier, Crans-Montana, Sion, Lausanne, and Geneva.