Conducted in collaboration with PwC Switzerland, the Family Barometer is our annual deep dive into the issues that matter most to wealthy families. The 2025 edition draws on insights from nearly 2,500 experts from across Europe, Asia, the Middle East, and Latin America, and, for the first time, includes external asset managers, further broadening its perspective and depth.
Highlights from the 2025 survey
Family legacy a top priority
A growing number of families is turning their focus to long-term purpose and impact beyond traditional wealth transfer.
Significant shifts in capital deployment
Private markets and real estate dominate the investment space, as families seek greater influence over how and where their capital is deployed.
The family office redefined
No longer just administrative hubs, family offices are increasingly supporting clients in areas such as strategy, structure, and shared values.