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Like Julius Baer, GPS is specialised in discretionary portfolio management and advisory services for high net worth individuals, based on full transparency and unbiased advice, which makes it a particularly good cultural fit. The company, which employs a total staff of 84, was established in 1999 by its three founding partners José Eduardo Martins, Marco Belda and Roberto Rudge as a partnership which since then has successfully grown its client base and operations. GPS is regulated by CVM, the Securities and Exchange Commission of Brazil.
The current nine partners will continue to lead the business independently with the same team and pursue the same client-focused strategy. Julius Baer will be represented on the Board of Directors of GPS by two members.
Both parties are confident that the future close co-operation will further add growth momentum for GPS which has an excellent reputation in the Brazilian market.
Boris F.J. Collardi, CEO of Julius Baer, commented: “We are extremely pleased to enter into a partnership with the leading Brazilian wealth manager and through this strategic participation to gain long-term access to one of the most attractive and promising domestic wealth management markets worldwide. This move underlines our commitment to further grow and develop our business in Latin America.”
José Eduardo Martins and Marco Belda, founding partners of GPS, added: “Gaining the leading Swiss private banking group with their global research and market know-how as a strategic shareholder will definitely add international scale to our business offering. It will create for us the opportunity to provide advisory services leveraged on the combined expertise of both companies.”