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Julius Baer extends partnership with Formula E as Global Partner




Julius Baer, the leading Swiss private banking group, announced today that it has agreed to extend the partnership with FIA Formula E Championship until the end of the 2020/21 season.

Zurich, 11 May 2017 – Julius Baer has extended its partnership with the FIA Formula E Championship as the Global Partner of the electric street racing series until the end of the 2020/21 season. The extension demonstrates Julius Baer’s continuous commitment to the world’s first fully-electric single-seater racing series and its mission of pioneering innovation and promoting sustainability.

Established by the International Automobile Federation FIA, the Formula E Championship represents a vision for the future of the motor industry, showcasing the potential of sustainable power and innovative technology. Julius Baer joined the FIA Formula E Championship prior to the inaugural race in September 2014.

Boris F.J. Collardi, Chief Executive Officer at Julius Baer, commented: “Julius Baer is very proud to continue the partnership with Formula E as the exclusive Global Partner until 2020/21. We have recognised the great potential of this novel platform right before the very first race in 2014. Visionary thinking is not only a concept at Julius Baer, we live and share it with Formula E. The renewal of the partnership highlights Julius Baer’s ongoing support and commitment to Formula E and its forward-thinking and innovative approach.”

Alejandro Agag, Founder and CEO of Formula E, said: “I am extremely happy to see Julius Baer extend their partnership with Formula E. They have been involved in the series since before the first-ever race took place, and it’s fantastic news that they’ll remain part of the Formula E family until at least the end of the 2020/21 season. To extend the partnership with over two years left prior to the renewal shows commitment to the concept of Formula E.”

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