With our sports sponsorships, we want to share the excitement of outstanding and innovative sports achievements with the wider public while also nurturing and cultivating young talent.

Speed and innovation

We are very proud to be the Founding Principal Partner of Formula E, the world’s first fully electric, city-street racing series, and have supported the series since its first race in 2014. The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. We are honoured to also sponsor a group of young people who represent the future of electric car racing, namely the Academic Motorsports Club Zurich, ETH’s Formula Student Electric team. This sponsorship reflects our belief in the importance of supporting young talents and the next generation in the fields of engineering and future technologies.

Innovation and strategy

Unlike electric racing, chess is a sport that has existed for centuries. However, it too offers scope for innovation. That is why Julius Baer supports the Champions Chess Tour, the world’s largest online chess tournament, as Founding Partner. The aim of the tour is to take chess into the future with the help of digitalisation, and to connect generations and promote fair play, respect, and gender equality, thus mirroring our own commitment to diversity and inclusion.