Zurich, 22 November 2019 – Having signed on as a founding partner of the world’s first fully electric racing series ahead of the inaugural race in September 2014, Julius Baer announces today that it will prolong its partnership with the Formula E as global partner for another two years. The successful and long-standing collaboration between Julius Baer and the championship will be continued until the 2022/2023 season. With its visionary approach and global reach, Formula E is an ideal sponsorship platform for Julius Baer – both share mutual values, including innovation, sustainability, and a forward-looking, pioneering spirit.
Philipp Rickenbacher, Chief Executive Officer of Julius Baer, said: “We are excited to further extend our global partnership with Formula E, demonstrating our ongoing commitment and reliability as a trusted partner. Julius Baer played a significant role in the groundbreaking start of the series and we continue to support it now that it has successfully evolved into an indispensable championship. With its unique approach and mission to foster innovation towards more sustainable mobility, it reflects the spirit of the times and is attracting ever more interest worldwide.”
Jamie Reigle, Chief Executive Officer of Formula E, said: “It is instrumental when building the foundations of a sport – and growing a fan base for the future – to forge successful long-lasting relationships with partners who believe in the brand and share the same values. That is why it is extremely satisfying to extend our existing partnership with Julius Baer for a further two seasons, until the end of season nine. Julius Baer got behind the idea of Formula E in the beginning, even before turning a wheel in Beijing in the first season, and I am very much looking forward to working closely with Julius Baer in this next phase together.”