Going beyond motorsport

The FIA Formula E Championship is the world’s first fully-electric, city-street racing series, created by the International Automobile Federation FIA. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production, and their wider applications. It represents a vision for the future of the motor industry, showcasing the potential of sustainable power and innovative technology.

Visionary thinking

The forward-thinking, innovative approach of Formula E resonates deeply with the corporate values of Julius Baer, which is why it is an ideal sponsorship platform for the Bank. Considering the impact that our actions today will have on the next generation is central to both organisations. Julius Baer’s Next Generation philosophy revolves around an exploration of the global megatrends set to affect our lives in years to come, one of which is the future of mobility. By working closely with the FIA Formula E Championship, Julius Baer is supporting the development of alternative mobility solutions, which we believe will improve quality of life and reduce our dependence on fossil fuels. Together, Formula E and Julius Baer hope to encourage the move towards electric mobility and viable and sustainable alternatives to existing technologies in the field.

Living our responsibility beyond our business

Working to build a better future is an integral part of Julius Baer’s commitment to corporate sustainability. From our partnership with Formula E to our support of the United Nations backed Principles for Responsible Investment, Julius Baer aspires to go beyond daily business and play an active and positive role in our society.

Further information

Are you interested in learning more about the FIA Formula E Championship, Julius Baer’s Next Generation philosophy, our Responsible Investment Approach and the Principles for Responsible Investment or our Corporate Sustainability programme? Please contact our Julius Baer Contact Centre for additional information.