Julius Baer is the founding Global Partner of the world’s first fully electric racing series. The Bank broke new ground in 2014 with the decision to invest in Formula E before the first race was held, at a time when the series was completely unknown. For the 2018 FIA Formula E Julius Baer Zurich E-Prix taking place on 10 June, Julius Baer will support its sponsorship engagement with a strategic communication campaign that focuses on one of its core competences of investing. The campaign uses a broad mix of media – from TV ads and billboards to an online campaign hub, social media posts and digital animations.
Building a bridge to the Julius Baer Next Generation offering
The starting point for the Julius Baer campaign is Formula E’s vision to serve as a competitive platform for the development of sustainable mobility technologies. “The emphasis is on the megatrends ‘energy transition’ and ‘shifting lifestyles’. By showcasing these themes, we highlight the reason for our own investment in Formula E and build the bridge to our Next Generation offering, which explores the global megatrends set to affect our lives in years to come”, explains Gian Rossi, Head Switzerland Julius Baer. “With our broad campaign, we would also like to establish ourselves as a visionary partner aware of the challenges of tomorrow while taking the audience on an optimistic journey that engages deeply with these topics.”
A glimpse at the city of Zurich in the year 2050
Entitled 'A Window to the Future', the campaign offers different perspectives on how our life might look in 30 to 50 years. At the core of the campaign are visionary images of four iconic locations in Zurich: Hauptbahnhof, Bahnhofstrasse, Urania and Bellevue. The motifs show how innovation in technology, mobility, architecture and communication can shape our life in the future. They have been prepared under the guidance of Norbert Rücker, Head of Macro & Commodities at Julius Baer and Prof. Dr. Kay W. Axhausen from the Institute of Transport Planning and Systems at the ETH Zurich.
Supporting the campaign, are a series of essays, interviews, videos and studies, available at future.juliusbaer.com.
The integrated campaign has been developed in collaboration with Farner Communication Agency and is set to run from 21 May until 22 June in Switzerland.
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Please note that restrictions may apply depending on your domicile/place of business and the Julius Baer entity concerned.