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Visionary Thinking

Julius Baer becomes title sponsor of the Zurich E-Prix

Visionary Thinking

Julius Baer becomes title sponsor of the Zurich E-Prix

In precisely 156 days the world’s most cutting-edge electric vehicles will race through the streets of Zurich. Julius Baer, Global Partner of the FIA Formula E series since its start in 2014, is proud to be title sponsor of the Zurich E-Prix.

On 21 September 2017, the city of Zurich made its official entry into the FIA Formula E racing calendar of the season 2017/2018. The E-Prix in Zurich, which is scheduled for 10 June 2018, will mark the return of elite motorsport to Switzerland since its national ban in 1955.

Leading Swiss private banking group Julius Baer, which has its headquarters in Zurich, has been Formula E’s Global Partner since the championship’s inception in 2014. Julius Baer has been instrumental in bringing Formula E to the streets of Zurich for the very first time and has acquired naming rights ahead the first FIA Formula E Julius Baer Zurich E-Prix.

Gian A. Rossi, Head Switzerland at Julius Baer, emphasises the Bank’s pioneering spirit and its commitment to future technologies as the main reason to support Formula E and the Zurich E-Prix: „ Formula E is an investment in our society’s future. The racing series serves as a test bed for innovations advancing the future of mobility and ‘smart cities’. We firmly believe that in a country whose flair for innovation is the secret of its success, the racing series will generate great interest and underscore the image of Switzerland as a hotspot for technology. The decision to pick Zurich to stage the race is the right one – after all, it is a flagship for research and innovation as home to ETH, one of the two Swiss Federal Institutes of Technology, as well as being the country’s largest city.”

Pascal Derron, Managing Director of Swiss E-Prix Operations AG, the company which is responsible for the implementation of the race, underscores the importance of the event for Zurich and for Switzerland: “We are proud of having been able to bring Formula E to Zurich. The race that will take place around the Lake of Zurich will be followed by people all over the world on TV and online as well as by thousands of people on the ground. The result will be a major new event in the Swiss calendar.”

Swiss Sébastien Buemi, Renault e.dams driver and Formula E champion of the season 2015/16, will be looking to put his name in the history books as the first professional circuit racer to win at home in over six decades: “I cannot wait to be able to race on home soil – it’s something no other professional circuit racer has said in 63 years! The atmosphere of racing on the streets, coupled with having your home crowd cheering you on is something I’ve never experienced before and this will be a dream come true. I can’t thank everyone enough who has played their part in bringing racing back to Switzerland; from the city, the fans who have supported this, Julius Baer and Formula E.”

 

Racing Calendar FIA Formula E Season 2017/2018

Round City Country Date
3 Marrakesh Morocco 13 January 2018
4 Santiago de Chile Chile 3 February 2018
5 Mexico City Mexico 3 March 2018
6 Punta del Este Uruguay 17 March 2018
7 Rome Italy 14 April 2018
8 Paris France 28 April 2018
9 Berlin Germany 19 May 2018
10 Zurich Switzerland 10 June 2018
11 New York City USA 14 July 2018
12 New York City USA 15 July 2018
13 TBA   28 July 2018
14 TBA   29 July 2018

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