Zurich, 6 February 2023 – The aim of the campaign is to generate brand visibility and awareness in Julius Baer’s key markets, providing the frame to all promotional activities that shape the perception of the Group as a personal, forward-thinking, and trusted wealth manager.
Through a modular, multimedia approach the campaign explicitly targets HNWI and UHNWI globally. In addition to generating visibility and awareness, it aims to convey the Group’s attitude and showcase how Julius Baer’s purpose of creating value beyond wealth is translated in its service to clients.
The campaign will air on selected premium and financial channels throughout 2023. In addition, local digital media will ensure targeted all-year visibility. A very selective out-of-home presence will complement the media mix. All campaign assets act as teasers for Julius Baer’s core competences in wealth planning, investing, and financing.
Larissa Alghisi Rubner, Chief Communications Officer at Julius Baer, said: “The campaign ‘How we invest today is how we live tomorrow’ captures a positive and very human sentiment: everyone is an investor in a better future. And our role as a wealth manager is to inspire our clients to act today, in a way that allows them to create their future and achieve what matters most to them. This spirit resonates across cultures and generations, and we will transport the same attitude across channels and brand communication activities.”
The campaign was designed and produced with the support of ‘Zum goldenen Hirschen’, one of the leading independent agencies in Germany, Austria, and Switzerland.
For more information on Julius Baer’s image campaign: Julius Baer | Image Campaign