Zurich, 9 November 2026 – Julius Baer today announces a multi-year partnership with the ATP, the global governing body of men’s professional tennis, becoming the Tour’s first Official Wealth Management Partner and the first Official Partner of the ATP Coaches Programme. As part of this global agreement, Julius Baer will also serve as Presenting Partner of the Swiss Indoors Basel in its home market starting in 2027.

Stefan Bollinger, CEO of Julius Baer, said: “With over 130 years of Swiss heritage, we are especially proud to demonstrate our long-term commitment to our home market by becoming Presenting Partner of the Swiss Indoors Basel, one of Switzerland’s most iconic sporting events and a premier tournament on the professional tennis calendar. Together with our ATP Tour partnership from 2027, this collaboration reflects our broader engagement in tennis and our ambition to create meaningful experiences for clients and fans alike. One of the most inspiring aspects of tennis is the relationship between athlete and coach: Success rarely happens alone. It is built through trust, guidance and long-term commitment. Those same qualities underpin how we work with our clients. We look forward to being part of the tournament’s journey and helping shape its success in the years ahead.”

Through its partnership with the ATP, Julius Baer will activate at a total of five tournaments across Europe, Asia, and South America: the BCI Seguros Chile Open in Santiago, the BMW Open in Munich, the Vanda Pharmaceuticals Mallorca Championships, the Kinoshita Group Japan Open Tennis Championships in Tokyo, and the Swiss Indoors Basel. Beyond these events, the Bank will have access to ATP experiences and hospitality at a wide range of tournaments throughout the season, delivering exclusive experiences including player interactions, tennis clinics, and behind-the-scenes access.

Julius Baer’s role as the first Official Partner of the ATP Coaches Programme underscores its commitment to supporting coaches, recognising their vital contribution to players’ success. Supporting over 230 coaches, the programme provides education, visibility, recognition, and commercial opportunities. Julius Baer will present the ATP Coach of the Month, Coach Spotlight, and Coach of the Year recognitions, along with several other key initiatives.

Eno Polo, ATP CEO, said: “Julius Baer is our first Official Wealth Management Partner, which marks a major milestone for the Tour. We’re delighted that they have chosen to invest in tennis and share our commitment to creating new benefits across the ATP ecosystem. The launch of the ATP Coaches Programme is a clear example of how we can strengthen the game together and we look forward to seeing what more we can achieve through our partnership.”

Swiss Indoors Basel
A cornerstone of the new partnership is Julius Baer’s commitment to Swiss Indoors Basel, one of the country’s most celebrated sporting events. From 2027, Julius Baer will serve as the tournament’s Presenting Partner. 

Founded in 1970, Swiss Indoors Basel has become a fixture on the international tennis calendar and is widely regarded as one of the world’s premier indoor tennis events. As an ATP 500 event, it attracts more than 65’000 spectators to Basel each year, while millions of fans follow the action through international television and digital channels across 180 countries. The tournament has a rich history of hosting the world’s best players, with 28 world No. 1 players having competed in Basel over the decades.

As Presenting Partner, Julius Baer will have prominent positioning in the official logo and branding, alongside strong on-court visibility and exclusive hospitality platforms for clients and guests.

Patrick Ammann, Managing Director of Swiss Indoors Basel, said: “With Julius Baer, we have gained an internationally renowned Swiss brand as Presenting Sponsor. This partnership is a strong commitment to Swiss tennis and the global appeal of Swiss Indoors Basel. We are particularly proud that two Swiss institutions of high standing have come together, sharing the same values of quality and continuity. We look forward to a successful and long-term collaboration.”

About the ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.