Zurich, 7 December 2023 – Bank Julius Baer has been the Principal Sponsor of the Elbphilharmonie Hamburg since 1 January 2018 and has now extended its partnership with the renowned concert hall by another three years, up to 2026 inclusive. Under the partnership, the Bank not only supports the Elbphilharmonie’s extensive artistic musical programme but lends targeted backing to its digital platforms as well. Moreover, Julius Baer presents the media project ’Elbphilharmonie Interviews’. This video series is released four times a year and shines the spotlight on international talent. The format of the videos involves the artists sharing their thoughts about the Elbphilharmonie and relating it to their own musical activities.
Dr Patrick Prinz, Head Germany and Austria of Julius Baer, explains: “Julius Baer has a long history of promoting culture. In 2018, one year after the Elbphilharmonie was established, we came on board as a partner; since then, we have shared in the success of the concert hall. The hall brings together music and architecture in unique ways and has become a landmark for Hamburg, with good reason. We are delighted to be able to accompany and support the internationally renowned Elbphilharmonie on its continued road to success.”
Christoph Lieben-Seutter, General and Artistic Director of the Elbphilharmonie and the Laeiszhalle: “We are thrilled about the extension to this long-standing partnership. As Principal Sponsor, Julius Baer recognised the Elbphilharmonie’s potential very early on and since then has helped us to realise diverse and innovative artistic projects, including, in particular, in the digital world. Our relationship is based on a great sense of mutual trust and is characterised by respect and appreciation. For this reason, it is wonderful to know that Julius Baer will be by our side for another three years.”