Zurich, 23 February 2026 – Julius Baer announces that Winfried Daun has joined as Global Head of Brand & Marketing. In this newly created position, he oversees branding, central marketing, content marketing, as well as sponsoring and partnerships, client communities, client communications and digital channels. 

Winfried Daun is a senior leader with broad expertise in brand and marketing management. He previously worked at UBS, where he served in various strategic and leadership positions for over 19 years and was responsible for brand communication across all channels and global initiatives. In his most recent role, he was Head Group Brand, Creative and Innovation. 

Prior to that, he was a consultant at BBDO Consulting and PricewaterhouseCoopers Consulting. Winfried Daun holds a PhD in Economics from the University of St. Gallen.

Stefan Bollinger, CEO at Julius Baer, said: “We are very pleased to welcome Winfried Daun to Julius Baer. As an experienced global brand and marketing leader, he will be instrumental in strengthening the impact of our brand and client value proposition across our markets, and aligning campaign execution and initiatives closely with our strategy and the needs of our clients.”