In this article, we ask Julius Baer investment advisors from locations around the world to answer questions that many investors ask – and some they may not have thought to ask! Four advisors share practical insights on some of the factors that influence investment decision-making. 

Question 1: What are the three most common investing mistakes you see from your clients?

Some of the most frequent mistakes have less to do with choosing a security than with how investors behave once they hold it. A clear investment strategy can be a useful anchor when emotions or short-term market movements tempt you to act in ways that could undermine your long-term performance. Diversification is a key part of any such strategy, and its importance should never be underestimated. 

Question 2: If you could correct one myth about investing, what would it be? 

It can be tempting to read a piece of financial news as being either good or bad, and assume that markets will react accordingly. But markets are forward-looking, and prices often already reflect investors’ expectations. The headline is therefore only part of the story. An investment advisor can help you assess how new information compares with those expectations and whether it has already been priced in.

Question 3: What are your three tips for investing in volatile markets?

While volatility can be nerve-wracking, it is an inevitable part of long-term investing. It can also create opportunities, as assets become available at more attractive prices. The challenge is to be in a position to stay invested – and potentially act – when markets fall. A diversified portfolio and sufficient liquidity can give you that room to manoeuvre, rather than forcing you to sell at the worst possible time. 

Question 4: What is Julius Baer’s advisory approach?

Good investment advice needs to do two things: draw on a strong investment view and reflect your individual circumstances. At Julius Baer, our house view, research, and strategic asset allocation provide the investment framework. Your advisor then tailors their recommendations to your business, personal situation, priorities, and long-term goals. This combines a rigorous investment process and with highly personalised advice.