Markus, you assumed your role at Julius Baer in August 2025. What inspired you to join?

I was drawn to a dedicated private wealth manager distinguished by its strong entrepreneurial ethos and regional conviction. Over the past two decades, Julius Baer has grown into a leading position in key Asian markets, notably among financial intermediaries, demonstrating our commitment and confidence in the region’s potential.

Could you outline the APAC region’s key trends and opportunities? 

High-net-worth Asians increasingly value financial intermediaries’ bespoke and flexible independent financial advice, services that often extend beyond the scope of traditional banking institutions. That differentiation underpins the appeal of the financial intermediary model. 

While recent consolidation has been observed in Singapore – driven by regulatory requirements and the need to sharpen focus amid competitive pressure – the environment in Hong Kong reflects contrasting dynamics, with new firms emerging to serve sophisticated clients, primarily from North Asia. These developments signal continued vibrancy within the ecosystem, supported by active recruitment and organisational growth.

Moreover, the onset of one of history’s largest intergenerational wealth transfers presents a transformative opportunity. Supporting families via their advisors through this transition, with sensitivity, discretion, and expertise, will be central to long-term value creation. 

How does APAC differ from other regions? What are its advantages and challenges?

Asia’s financial intermediary sector is expanding at an accelerated pace, although it remains young and relatively nascent behind Switzerland, Europe, and the United States. Nonetheless, evidence of institutional recognition is clear from banks establishing dedicated financial intermediary units, along with unique capabilities, specialised service offerings, and a comprehensive support framework. That said, barriers to entry are rising. Regulatory complexity, coupled with escalating operational costs and intensified competition, demands clarity of purpose. Sustainable positioning requires a well-defined value proposition, unwavering focus, and proactive risk governance.

What role will digitalisation play in shaping the future?

Digital transformation is instrumental in driving efficiency, personalisation, and scalability. Technology enables automation of routine processes, freeing up our partners to concentrate on higher-value activities such as relationship development and strategic planning.

At Julius Baer, we are committed to an open architecture backed by robust, proprietary technological capabilities. This hybrid approach ensures flexibility and integration, equipping financial intermediaries with secure and seamless access to broad investment solutions and real-time reporting tools, ultimately enabling faster, more informed decision-making.

As a seasoned leader, what philosophies do you bring, and how will you foster a high-performance culture?

My philosophy rests on three foundational values: trust, empathy, and integrity. Leadership, in my view, involves setting a clear vision, providing strategic direction, and actively supporting my teams in unlocking their fullest potential. Nothing is more satisfying than witnessing professionals evolve beyond their current capacities. 

Collaboration is indispensable. While exceptionally talented individuals may achieve great things, it is only through unified effort that meaningful results are achieved. Fostering inclusivity, accountability, and shared purpose will remain central to building a resilient and adaptive organisation. 

How will you deepen relationships with existing clients and establish new ones?

Our strategy entails focusing on our most relevant business partners: ensuring proximity, responsiveness, and deeper alignment to support organic growth. Simultaneously, we welcome new financial intermediaries aligned with our standards of professionalism and client stewardship. We are committing additional resources to enhance our operational footprint. Growth will be derived both from expanded mandates with incumbent partners and the integration of new financial intermediaries into our network. 

What role do trust, transparency, and communication play in strengthening partnerships?

They are paramount. Transparent and precise communication, particularly during periods of volatility, is fundamental to effective partnership. By offering clear guidance and actionable insights, we empower financial intermediaries to navigate uncertainty, explore different solutions, and make confident decisions on behalf of their clients. 

Trust is not established through statements alone, but through consistent action over time – present, reliable, and supportive across market cycles. It is earned incrementally, reinforced each time we stand by our clients through both adversity and achievement.

What do you think is required to take Julius Baer’s Asian Intermediaries business to the next stage?

As an avid sports enthusiast, I draw meaningful parallels between athletic excellence and commercial success. Excellence in either domain demands discipline, perseverance, and strategic foresight. 

Much like elite athletes who dedicate themselves to continuous improvements, I believe sustained success demands ongoing innovation, close collaboration with partners, and rigorous execution. True progress requires not only methodical planning, but the ability to adapt – and the commitment to move forward together.