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Next Generation

Trends shaping the future

Are you curious about megatrends shaping our future? Do you want to discover companies successfully addressing these trends? And would you like to know which organisations are finding solutions to secular issues such as technological innovation or ageing populations? If so, then consider Next Generation investing. 

What is Next Generation investing?

The Next Generation investment philosophy at Julius Baer is an equity-only, thematic investment approach with a long-term horizon. The objective is to seek out sustainable growth opportunities by identifying companies with a competitive advantage in structurally-growing markets. In essence, it’s all about separating the leaders from laggards.

The main Next Generation themes are Arising Asia, Digital Disruption, Energy Transition, Feeding the World, Future Cities and Shifting Lifestyles. We believe that Next Generation investing is ideally conducted within a portfolio context, which is why we have created a specific investment philosophy and process. The approach is suitable for private and institutional clients, family offices, and foundations.

Staying up to date

Next Generation investing at Julius Baer offers financial products and services, publications, and information channels that place you at the leading edge of the investment culture. Furthermore, we regularly organise Next Generation Dialogues and Summits, during which our specialists and some of the greatest visionaries of our time share insights about their research and corresponding investment solutions.


We are happy to answer all of your queries. You can contact us here.