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Next generation

Trends shaping the future

While we do not know what tomorrow’s world will look like, we can be sure it will be different from today. The world around us is constantly changing and we struggle to comprehend the complexity of the trends that are developing around us. Some of these trends start small and do not seem meaningful at first sight. Eventually, they become so powerful that they are neither stoppable nor reversible once we recognise them. These so-called megatrends are often interconnected, making them even more powerful.

What is Next Generation investing?

With our thematic Next Generation investment philosophy, we want to understand the long-lasting and structural shifts caused by these megatrends. We have built up extensive experience in thematic investing over the past decade. We single out structural growth stories and see through the hype that comes with some of these themes, offering investment solutions with a clear thematic focus.

The main Next Generation themes are Arising Asia, Digital Disruption, Energy Transition, Feeding the World, Future Cities, Shifting Lifestyles and Inequality.

To find out more about Julius Baer’s Next Generation investment philosophy, please download our booklet.

Next generation trailer en

Staying up to date

In our reports, we publish tangible, thought-leading thematic research that takes a long-term view on how structural change is impacting our future, and we align this view with the short-term developments happening around us.

To find out about our Next Generation investment solutions, and which might be most suited to you, please contact your Julius Baer relationship manager.

Get in touch

We are happy to answer all of your queries. You can contact us here.