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The promotion of the arts, classical music and selected sports is a long-standing tradition at Julius Baer. Through our commitments, we aim to share the excitement of outstanding achievement and innovative approaches with the public at large while at the same time fostering talent. We sponsor both international and local partners, including:
ABB FIA Formula E Championship
The ABB FIA Formula E Championship is the world’s first fully electric, city-street racing series. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production and their wider applications. It represents a vision for the future of the motor industry, showcasing the potential of sustainable power and innovative technology.
The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organisations.
We are proud to be the founding Global Partner of Formula E and have supported the championship since its first race in 2014.
Elbphilharmonie & Laeiszhalle Hamburg
Thanks to its unique architecture and location, the Herzog & de Meuron-designed Elbphilharmonie is recognised throughout the world as a symbol of the culturally-rich city of Hamburg. Since it opened in January 2017, the concert hall has been enthralling audiences with a programme packed full of quality and diversity that encompasses well-known classical masterpieces as well as various genres of contemporary music. Whether it is hosting global stars accompanied by highly acclaimed orchestras, local artists or up-and-coming talent from all over the world, the Elbphilharmonie offers a stage to the whole of the musical spectrum.
The 670-plus concerts held each year in the Great Hall and Small Hall attract more than 800,000 music lovers. They are joined by more than four million visitors who enjoy the unique views of the Elbe, harbour and Speicherstadt quarter from the publicly-accessible plaza.
Julius Baer is proud to have been part of this success story since early 2018. As a Principal Sponsor of the Elbphilharmonie & Laeiszhalle Hamburg, we support a wide range of concert series, innovative formats and talent competitions. Through our engagement, we want to help young musicians in particular to showcase their talents to a wider audience.
Since 2015, Julius Baer has been honoured to be the official financial sponsor of Art Dubai, the leading international Art Fair in the Middle East, Africa and South Asia. Julius Baer is also the official partner of the fair’s ‘Forum Fellows’ programme, which enables a selection of practitioners to meet and share ideas and best practices. Julius Baer’s partnership with Art Dubai is in line with our long-term commitment to supporting the United Arab Emirates’ emergence as both a business and cultural hub. It also highlights our belief in the regional art scene, which will surely continue to expand and attract further interest from the global art community.
Museo de Arte Moderno de Bogotá
Museum of Contemporary Design and Applied Arts (mudac)
Julius Baer Art Prize for Latin American female artists
Julius Baer Next Generation Art Prize