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The promotion of culture and sports is a long-standing tradition at Julius Baer. We support emerging talents and forward-thinking platforms to spark innovation, encourage dialogue across generations, and promote greater diversity. In all our activities, we stay true to our commitment to foster innovation for a better future for the communities in which we live and work. We aim to share the excitement of outstanding achievement and innovative approaches with the public at large while at the same time fostering talent.
These commitments embody our purpose: to create value beyond wealth. We sponsor both international and local platforms.
ABB FIA Formula E World Championship
The ABB FIA Formula E World Championship is the world’s first fully electric, city-street racing series. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production and their wider applications.
The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organisations.
We are proud to be the founding Global Partner of Formula E and have supported the world championship since its first race in 2014.
Montreux Jazz Festival
We have been a proud Global Partner of the Montreux Jazz Festival and its Spotlight initiative, which enables young artists to grow and inspire, and brings together music-lovers of different generations, since January 2022. Why? Because helping culture thrive is in our DNA. And we have a long tradition of supporting emerging talents and cultural initiatives.
This partnership is part of our commitment to foster innovation for a better future in the communities in which we live and work, because we are convinced that how we invest today is how we live tomorrow.
Since 2015, Julius Baer has been honoured to be the official financial sponsor of Art Dubai, the leading international Art Fair in the Middle East, Africa and South Asia. Julius Baer is also the official partner of the fair’s ‘Forum Fellows’ programme, which enables a selection of practitioners to meet and share ideas and best practices. Julius Baer’s partnership with Art Dubai is in line with our long-term commitment to supporting the United Arab Emirates’ emergence as both a business and cultural hub. It also highlights our belief in the regional art scene, which will surely continue to expand and attract further interest from the global art community.