The promotion of the arts, classical music and selected sports is a long-standing tradition at Julius Baer. Through our commitments, we aim to share the excitement of outstanding achievement and innovative approaches with the public at large while at the same time fostering talent. We sponsor both international and local partners, including:
ABB FIA Formula E Championship
The ABB FIA Formula E Championship is the world’s first fully electric, city-street racing series. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production and their wider applications. It represents a vision for the future of the motor industry, showcasing the potential of sustainable power and innovative technology.
The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organisations.
We are proud to be the founding Global Partner of Formula E and have supported the championship since its first race in 2014.
Elbphilharmonie & Laeiszhalle Hamburg
Located mid-stream in the River Elbe is Hamburg’s iconic concert hall, the Elbphilharmonie. Designed by the Swiss architects Herzog & de Meuron, the Elbphilharmonie is itself a work of art, combining architecture, music and a unique location. The ceremonial opening of the building took place in January 2017. Since then it has welcomed millions of visitors, whether to the freely accessible plaza or the concert hall, which boasts a revolutionary acoustic concept that makes it one of the best in the world.
Julius Baer is proud of its partnership with this prominent establishment. Our involvement means a commitment to a range of formats and enormous cultural diversity, both regionally and internationally. We are convinced there will be enduring interest both domestically and abroad, and look forward to seeing the ongoing development of this promising cultural institution.
Since 2015, Julius Baer has been honoured to be the official financial sponsor of Art Dubai, the leading international Art Fair in the Middle East, Africa and South Asia. Julius Baer is also the official partner of the fair’s ‘Forum Fellows’ programme, which enables a selection of practitioners to meet and share ideas and best practices. Julius Baer’s partnership with Art Dubai is in line with our long-term commitment to supporting the United Arab Emirates’ emergence as both a business and cultural hub. It also highlights our belief in the regional art scene, which will surely continue to expand and attract further interest from the global art community.
Museum of Contemporary Design and Applied Arts (mudac)