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Bank Julius Baer, a specialist in providing services for discerning and affluent private clients, is the new Principal Sponsor of the Elbphilharmonie in Hamburg. The Swiss private bank is thus the only main sponsor of the unique concert hall on the Elbe from the financial sector. With this partnership, Bank Julius Baer is affirming its commitment both to cultural institutions and projects and to its plans for further growth in the German market.
Zurich, 27 February 2018 – Bank Julius Baer is proud of its new partnership with the Elbphilharmonie. This is an expression of the Bank’s commitment to promoting diverse formats and an enormous cultural diversity, regionally as well as internationally. The Swiss private bank is also supporting the ‘Elbphilharmonie Hamburg Blog & Streams’, a special blog and streaming service offered by the concert hall.
“We at Julius Baer are very excited about the partnership with the Elbphilharmonie, an outstanding cultural institution and unique architectural building that inspires visitors from everywhere in the world,” says Yves Robert-Charrue, Head Europe and member of the Executive Board of Bank Julius Baer & Co. Ltd. “Both parties are united in a quest for diligence and perfection.”
“We are delighted to have such a renowned and innovative partner as Bank Julius Baer at our side,” says Christoph Lieben-Seutter, General and Artistic Director of the Elbphilharmonie and the Laeiszhalle. “A private bank that puts people first is the ideal partner for the Elbphilharmonie. We are looking forward to many joint projects with Julius Baer.”
The Swiss private bank has been represented in the German market by its subsidiary Bank Julius Bär Europe AG at more than eight locations for over 25 years. The Bank has recently announced many important hirings that underline its plans for growth. “The sponsoring of the Elbphilharmonie ideally complements our other long-term cultural partnerships, such as the Städel Museum in Frankfurt am Main,” says Heiko Schlag, CEO of Bank Julius Bär Europe AG. “Our relationships with our clients as well as our corporate strategy also have a long-term focus. We will continue to employ experienced advisors in future so as to further expand our approach of providing individual advisory services to affluent private clients.”
About Elbphilharmonie Hamburg Blog & Streams
Elbphilharmonie Hamburg Blog & Streams is a blog and social media channel offering a very special service to music lovers and culture enthusiasts. In addition to background stories, interviews with artists and the latest news from the Elbphilharmonie, the channel also offers livestream and video on demand recordings of concerts. In the past year, 50 million users accessed this offer. By sponsoring this digital service, Bank Julius Baer wishes to support the strong relationships created between the Elbphilharmonie and its national and international public and connect culture enthusiasts across the world. In this way, the Bank is investing in the only thing that can never be replaced: human contact.