Geneva/Zurich, 29 August 2023 – Bank Julius Baer is continuing to expand in its home market Switzerland. The Bank will establish a new team for local entrepreneurs and executives in Geneva to provide a dedicated offering tailored to the needs of these clients. The team will be headed by Adrien Genecand, who will assume his new position at Julius Baer on 1 September 2023. Xavier Rival will join the team as a senior relationship manager and deputy team head on 1 October 2023, together with relationship managers Oceane Levamis and Alexis de Haynin.

Adrien Genecand joins Julius Baer from UBS, where he started his career in 2002 and held various positions, most recently as a senior client relationship manager for Swiss ultra-high net worth clients in Geneva. He is a Certified Wealth Management Advisor (CWMA). In addition, Adrien Genecand had been elected to the Geneva City Council, serving from 2007 to 2018. Since 2018, he has been an active member of the Geneva Parliament. Xavier Rival spent the last 16 years at UBS in Geneva as a client advisor for Swiss clients. Prior to that, he worked for JP Morgan in risk management functions and as a financial analyst at Banque de France. Alexis de Haynin also joins from UBS, where he has worked as a relationship manager servicing lawyers, notaries, and fiduciaries clients for the last ten years. Oceane Levamis has a strong background in advising clients and delivering tailored solutions, previously working for Gonet and UBS.

Sacha Bodenehr, Market Head Geneva and Branch Manager Geneva, Julius Baer, said: “We are delighted to welcome these proven professionals to our new team in Geneva. With their backgrounds, experiences, and networks, they are well placed to further extend and successfully develop our services to local entrepreneurs, executives, and wealthy families in Geneva. Following the launch of a real estate brokerage offering in the Geneva region in spring 2023, this is the next step in strengthening our local presence for the benefit of our clients.”