Entrepreneurial spirits
James Espey is an entrepreneur, marketing guru, investor and philanthropist who has spent a lifetime in the spirits business. He developed premium whiskies such as Johnnie Walker Blue Label and exotic liqueurs such as Malibu, and launched his own company to market consignments of rare old whisky, port and cognac. We sat down for a conversation with James Espey, in which he distils his wisdom on what it takes to build a brand and a business — and how to recognise the right time to sell.
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