Changing directions and discovering new niches
“Every seven years I reinvent myself,” says multi-award-winning serial entrepreneur turned eco-campaigner Sian Sutherland. If there has been a theme to her varied career, it has been about discovering new niches, and about the need for ‘deep soul more than deep pockets’ when it comes to building brands. Right now she’s putting her experience to work in a mission to save the planet from plastic packaging — seeking to change public perceptions and industrial practices in the way she once sought to win consumer loyalty in the restaurant trade and the cosmetics market.
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