Since 1994, the Verbier Festival has promoted excellence in the field of the performing arts. Over 17 days each summer, the international music festival presents the best of classical music. The festival is a place for discovery and learning, allowing different generations to interact, inspire each other and to share their passion with the public. Over 40,000 participants come every year to experience performances by living legends and young prodigies and enjoy a multitude of free events in a spectacular setting.

The Festival also forges links between the young and the great masters. The Verbier Festival Academy identifies, encourages and nurtures the extraordinary artists of tomorrow, inviting select young talents from around the globe each year to take part in festival activities.

In promoting classical music, Julius Baer has been a proud sponsor of the Verbier Festival since 2010. This sponsorship also reflects the importance of French-speaking Switzerland for Julius Baer. The company is present in Verbier, Crans-Montana, Sion, Lausanne and Geneva.