Julius Baer’s sponsoring activities share the same goal that we strive towards every day, our 'Commitment to Excellence'. That is why we invest our time and effort in selecting the appropriate sports, cultural and arts events. We look closely at events that make a strong impression on us based on their tradition and, most importantly, the exceptional quality they offer.

North Asia

Aligned with the global sponsorship strategy of Bank Julius Baer, we focus on meaningful, local partnerships in the area of classical music and art in North Asia:

Classical Music

  • The 2013 Julius Baer Verbier Festival Chamber Orchestra (VFCO) China Tour – In February 2013, Julius Baer brought the Swiss keynote orchestra “VFCO” to five cities in China: Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. This platform continues to extend the group’s support and commitment in classical music in Hong Kong and China.


  • Bank Julius Baer Hong Kong supports various art prizes and exhibitions that help promote young contemporary artists across the region.

South East Asia

Julius Baer’s sponsorship initiatives in South East Asia complement our worldwide strategies and supplement our local activities. Our areas of sponsoring focus include youth development, education and support of the arts particularly in the area of music. Through these initiatives, we believe Julius Baer can make a meaningful impact to the local communities where we are present in.

  • Julius Baer has been sponsoring the ‘Julius Baer-SMU Investment Game’ for students of Singapore Management University-Wealth Management Institute’s Master of Science in Wealth Management (MWM) programme since 2006. Beyond a token prize money to the winning team, investment specialists from Julius Baer also contribute their time by serving as guest lecturers on selected modules of the Masters course.
  • As a strong supporter of the arts, we promote musical excellence through our strategic partnership with Steinway Gallery Singapore in the form a number of initiatives including the presenting sponsorships of the biennial ‘Singapore Steinway Youth Piano Competition’ as well as the ‘Steinway Regionals Asia Pacific’; master classes for local young pianists with renowned piano teachers and private performances for these budding young talents to broaden their performance experiences.

We are also proud to be the presenting sponsor of the ‘Singapore Corporate Awards’ (SCA) which recognise the exemplary commitment by Singapore-listed companies and individuals who have demonstrated the highest standards of corporate governance and disclosure standards.

Further information

Would you like to learn more about our sponsoring activities in Asia? Your relationship manager would be delighted to provide you with more detailed information.