The ABB FIA Formula E Championship is the world’s first fully-electric, city-street racing series, created by the International Automobile Federation FIA. While it is designed to thrill and entertain, it also aims to educate and innovate. Formula E provides fertile ground for some of the world’s leading companies to develop and test sustainable solutions for mobility, energy production, and their wider applications. It represents a vision for the future of the motor industry, showcasing the potential of sustainable power and innovative technology.
The forward-thinking, innovative approach of Formula E resonates deeply with the corporate values of Julius Baer, which is why it is an ideal sponsorship platform for the bank. Considering the impact that our actions today will have on the next generation is central to both organisations. Julius Baer’s Next Generation philosophy revolves around an exploration of the global megatrends set to affect our lives in years to come, one of which is the future of mobility. By working closely with Formula E, Julius Baer supports the development of alternative mobility solutions, which we believe will improve quality of life and reduce our dependence on fossil fuels. Together, Formula E and Julius Baer hope to encourage the move towards electric mobility and viable and sustainable alternatives to existing technologies in the field.
Living our responsibility beyond our business
Working to build a better future is an integral part of Julius Baer’s commitment to corporate sustainability. From our partnership with Formula E to our support of the United Nations backed Principles for Responsible Investment, Julius Baer aspires to go beyond daily business and play an active and positive role in our society.
In cooperation with ETH Zurich, AMZ offers students the opportunity to put their acquired theoretical knowledge in a highly complex engineering environment into practice.
The students form a team and participate in the ”Formula Student“ competition, the world's biggest competition for engineers within the electric and driverless class. Since 2010, when the AMZ team joined this competition, they have managed to compete among the top teams.
The BMW International Open (BIO) is part of the European PGA Tour, with more than 150 international top golf professionals participating. Taking place at Golf Club Eichenried (just outside Munich), it yearly draws the attention of tens of thousands of spectators and has live TV coverage in more than 60 countries worldwide.
Julius Baer has been partnering with BMW for several years, and their successful cooperation activities are complemented by the sponsorship of the BIO professional golf tournament.
At this prestigious and well-established Julius Baer event, clients, polo experts, and families watch renowned polo players from Germany and abroad fighting for the treasured 'Julius Baer trophy' in a beautiful setting.
Julius Baer has been a sponsor of this unique event since 2010.
Passione Engadina is a Classic Car Meeting accessible exclusively to cars manufactured in Italy before 1980. The event was established in 2012 to bring the tradition, passion, and style to the Engadine, along with a beautiful selection of classic Italian cars.
The gathering aims to be different every year by being innovative, brave, and entertaining. Participants can indulge their passion while remaining faithful to the values established over the past years by the growing 'Passione Engadina Community'.
Passione Engadina embodies the history of classic car racing in modern times. It is this synergy of old and new that makes it a perfect engagement for Julius Baer as a main sponsor.