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Julius Baer and GAM terminate brand licence agreement




Julius Baer and GAM have terminated the brand licence agreement established in 2009 after the separation of today’s GAM Holding asset management business from Julius Baer. With this, the Julius Baer brand is in exclusive use for the Julius Baer Group.

Zurich, 2 March 2017 – In 2009, the former Julius Baer Holding Ltd. was split into two independently operating and listed businesses, Julius Baer Group Ltd., the private banking business, and GAM Holding Ltd., the asset management business. Under this set-up, Julius Baer allowed GAM to continue running Julius Baer-branded investment funds under a royalty-generating brand licence agreement. 

Now, eight years after the separation, the parties jointly agreed to terminate the brand licence agreement as of 1 March 2017 with a transition period of six months. 

Boris F.J. Collardi, Chief Executive of Julius Baer said: “With this, the Julius Baer brand is in exclusive use for the Julius Baer Group. Since the separation in 2009, we have more than doubled our client base and considerably strengthened our brand as well as our position as the leading pure private banking Group.”