With our advertising campaign, we strive to underpin our vision of being the world's leading dedicated wealth manager in Switzerland.
Julius Baer - Committed to Excellence
We pose the question "What is excellence?" to people who exercise their skills mostly behind the scenes and nonetheless rank among the proven experts in their respective fields. These unknown masters of their profession, similar to our employees, strive at all times to provide their clients with the best service, superlative expertise and long-term success.
The advertising campaign features personalities - such as Yap Cheng Hai, one of the few grand masters of feng shui; Rob Myers, who restores and auctions classic cars; or Rachel Barrie, a whisky master blender - explain what they perceive as excellence as well as the high standards they demand from an excellent bank.
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Josephine Komara
Responsible for the renaissance of batik as an haute - couture fabric
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Ludwig Oechslin
Curator at the Musée International d'Horlogerie
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Anthony Lassman in St. Moritz
Editor of the most exclusive travel guidebook
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Yap Cheng Hai
Grandmaster of Feng Shui
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Rachel Barrie
Expert in whisky blending
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Bertrand Cardis
Racing yacht builder
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Rob Myers
Restorer & auctioneer of vintage cars
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Anthony Lassman in Paris
Editor of the most exclusive travel guidebook
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Tamara Novichenko
Professor at the State Conservatory St. Petersburg
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Georges Ammann
Concert Technician with Steinway & Sons, Hamburg
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Bernd Pletschen
Head Vibration Acoustician at Mercedes-Benz
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Bautista Heguy
Top polo player & horse breeder
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